Local classified business directory KC Colour Pages was awarded the title of the UK’s Directory of the Year at the PPA Data & Digital Publishing Awards in London last week.
The awards recognise and promote excellence in directory and online publishing and celebrate the best in the industry across the UK.
KC Colour Pages was described by award judges as a ‘beacon for other directories’ due to its local focus and popularity with customers.
Nick Thompson, KC’s Director of Consumer and Information Services, heads the team that produces the directory. He said: “KC Colour Pages has been around for 57 years, which in itself is a measure of its success in helping local business promote their services.
“It’s the most widely-used business directory in the local area, and we try to make every edition we produce more useful than the last. We’re delighted to be recognised in this way for our efforts to bring buyers and sellers together.”
KC Colour Pages is Hull’s original and most comprehensive local business directory, distributed to more than 240,000 homes and businesses across Hull and East Yorkshire. It continues to thrive in an online age by making the most of the latest technology – many ads in the directory feature Quick Response codes that can be scanned by smartphones, while www.colourpages.com has its own iPhone application to make it easier for people to use it while they’re on the move.
KC’s directory sales and marketing teams were also shortlisted for awards at the event, while General Manager Steve Allbones was a finalist in the Publishing Executive of the Year category. KC was just pipped to the post in the Digital Publisher of the Year category for its karoo.co.uk website by the online version of Which? magazine.
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